Pay Per Click Management

PPC Management Services

Ready to take full advantage of Pay-per-click advertising?

In today’s technology-fueled world, standing out among your competition is more critical than ever before. PPC, or Pay Per Click advertising provides a distinct advantage when performed correctly.

While it is more challenging to successfully compete against other businesses in your market online, there are ways to attract the right customers at any stage of the buying cycle.

The perfect tailored message that speaks directly to your customers needs will entice them to visit your site to learn more.  Then, if set up correctly, they are just a few clicks away from making a purchase.

That personalized message is accomplished through PPC (Pay-per-click) advertising. PPC delivers a targeted advertisement to your preferred audience while they are searching online.

PPC Marketing Image
PPC advertising is a powerful way to funnel your best customers to the content you desire.

Do You Want More Traffic?

Our team of web advertising experts will optimize the performance of your Pay Per Click campaign.

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    GET STARTED & IMPROVE YOUR ROI

    PPC Management Services

    The advantage of Pay-per-click advertising is that it allows you to purchase advertisements in the top positions on Google, Bing, Yahoo, and other search engines.

    With different style PPC ad arrangements, you can reach your target audience in numerous ways. From text-only ads, to images, and products, there are several ways we can appeal to your buying audience. Our PPC management services allow you to utilize a full set of paid advertising campaigns that deliver high quality traffic to your website.

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    Pay-per-click text advertisements
    PPC Text ads provide a cost effective advertisement to target specific campaigns.

    Text Ads

    Text ads appear within a Google search above the organic search results. Google allows limited text space for these advertisements, so it’s essential to provide influential titles and content that will entice people to click.

     

    These ads provide consumers with a small piece of information about your business. If selected, businesses can add extensions like a link to their contact form, or to call immediately when viewed on mobile devices.

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    • Appears above organic search results
    • Text only advertisements with a snippet of business information
    • Several extensions are available including Link to call on mobile

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    Pay-per-click display advertisements
    Display ads are perfect for showcasing your logo or other enticing images about your products and services.

    Display Ads

    Display ads can take the form of text, image, video, and rich media. They play a significant role in attracting the attention of searchers. These visual advertisements promote your business across Google’s Display Network. There are more than 2 million sites that comprise Google’s Display Network, all of which have key locations where Display ads appear.

    Display ads are commonly found on the right side of popular blogs or between paragraphs in an online news article.

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    • Text, image, video or rich media ads
    • Appear across Google’s Display Network
    • Excellent for increasing brand awareness and attracting visitors

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    Retargeting advertisements
    Retargeted ads offer one last look at your company while your users are shopping elsewhere.

    Retargeting Ads

    Retargeting ads are a great way to re-introduce your brand to people who have previously been to your website. These ads will appear in different places on new websites you visit after you have viewed products and services on a similar web page.

    Let’s say for example, you’ve visited a website and have later seen an ad for that specific site on news articles, social media, or a competitors website, this is remarketing in action. You can create remarketing ads to people who have already shown interest in your brand to get them to come back and make a purchase.

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    • Appear after you visit the website
    • Follow you across the web on different platforms

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    Shopping advertisements on Google
    Shopping ads are located in your browser or sometimes in a stream on other pages.

    Shopping Ads

    These advertisements sit above Google search results. Google Shopping ads feature product images, prices, and store information. This allows users to easily initiate a purchase without leaving their browser window.

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    • High click-through rate
    • Includes product image, price, and retailer name
    • Appears above organic search results

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